Content and Connecting with the Teen & Tween Demographic
for Writers, Producers and Brands
TEEN & TWEEN DEMO
Adam Feinsilver is the creator of Piper’s Picks, a Gen Z teen/tween content & social media specialist and a Technology, IP and Entertainment attorney. He has been producing content in for teen and tween demographics since 2007 when he and his daughter, actor and on-camera host Piper Reese, launched Piper’s Picks® TV, the first online entertainment news show, which to date has filmed over 900 interviews with A-list talent, studio heads, producers, etc. and covered major events for every major Hollywood studio. Piper’s Picks has since added on new shows Teen Tech Talk, That’s So Sketch! and InsPIPERation. Adam also independently handled the digital marketing strategy for the Nickelodeon / CiTV TV tween show Deadtime Stories. He has provided legal counsel and consultations to tech companies, on screen talent and recording artists, law firms, content creators and distributors.
5 Warning Signs for Parents of Young Actors / Young Adult Actors
Let’s set the records straight for parents of young actors, and specifically, young adult actors (~16-24) in the entertainment industry. While there is a lot of content about sexual predators in the Industry,... READ MORE
Quibi Shutdown Is More Endemic than Pandemic
Correlation Is Not Causation The pandemic may be a contributing factor to Quibi’s shutdown, but it is not the root cause. While the tech industry is built on reacting to actual consumer behavior... READ MORE
How Kids Live Action Is Being Impacted by Nostalgia and Reboots
Standouts in the kids live action genre have been few and far between since around 2013 as kids networks jump from one extreme focus (ie. high concept, low concept, 50/50 male-female draw, no... READ MORE
INFLUENCERS: Get Your #AD Act Together!
#Influencers in the #GenZ demo are hitting kids hard with undisclosed endorsements & paid ads. Influencers are putting themselves at risk of FTC warnings and penalties for failing to disclose endorsements. #Publicists: You could be causing... READ MORE